Original PDF Ebook – Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner3rd Edition – 9781118729274

Original PDF Ebook – Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner3rd Edition – 9781118729274

Praise for the Second Edition_x000D_
“…full of vivid and thought-provoking anecdotes… needs to be read by anyone with a serious interest in research and marketing.”_x000D_
– Research Magazine_x000D_
“Shmueli et al. have done a wonderful job in presenting the field of data mining – a welcome addition to the literature.”_x000D_
– ComputingReviews.com_x000D_
“Excellent choice for business analysts…The book is a perfect fit for its intended audience.” _x000D_
– Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization_x000D_
“…extremely well organized, clearly written and introduces all of the basic ideas quite well.” _x000D_
– Robert L. Phillips, Professor of Professional Practice, Columbia Business School_x000D_
Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data.