Original PDF Ebook – Technology Entrepreneurship3rd EditionTaking Innovation to the Marketplace – 9780128222034

Original PDF Ebook – Technology Entrepreneurship3rd EditionTaking Innovation to the Marketplace – 9780128222034

Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book’s structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow’s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject._x000D_
Presents an intense focus on product design and development, with customers and markets in mind_x000D_
Includes extensive discussions on intellectual property development, management and protection_x000D_
Provides potent insights into marketing and selling technology products to the global marketplace_x000D_
Covers techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies